This is Us
“Celebrating womanhood and motherhood, we honour the beauty and strength that every woman possesses.” This is our essence. Our signature style, originally designed with the mama in mind, has evolved to embrace all women.
These beloved dresses and garments are crafted for the everyday mama (and baba), but they also resonate with the everyday woman who cherishes the simple joys of life while exploring the depths of her identity. Each piece is thoughtfully handmade, infused with love and care, ensuring that every woman feels seen and celebrated.
Whether you’re navigating the joys of motherhood or simply embracing your own journey, these garments are designed to accompany you, reflecting your unique spirit and empowering you to shine.
Bonita Eder
Our Brand
“The Everyday” embodies the essence of simplicity and new life. Motherhood is a beautiful new chapter filled with trust and growth, and we are dedicated to honouring women and moms by creating pieces that inspire and empower.
Our commitment to honesty drives us to be mindful of the environmental impact of fast fashion. That’s why we focus on sustainable, ethically handmade options crafted with love. Each creation reflects our passion for making a positive difference, ensuring that you can embrace your journey with style and confidence, knowing you’re making a choice that’s good for both you and the planet.
The Future is Bright
Introducing the future of The Everyday — The Everyday Foundation
The Everyday Foundation is set to become a local non-profit dedicated to empowering and upskilling women across South Africa. Our mission is to create a supportive community where women can thrive, unlocking their full potential through education, resources, and mentorship. We believe that every woman deserves the opportunity to grow, learn, and succeed, and our foundation will provide the essential tools and opportunities to make that happen.
From workshops to training programs, we are committed to fostering an environment where women can acquire the skills necessary to pursue their dreams and support themselves and their families. Together, we can build a brighter future, transforming aspirations into reality.
If you’re interested in helping us bring this vision to life, we’d love to hear from you! Reach out to us at hello@theeveryday.co.za and join us on this inspiring journey to empower women and create lasting change in our communities.